Looking to sell?

The Flatout Better listing.

Marketing built to get you more than the competition — professional media, paid placement and a pricing strategy that holds up on appraisal day.

The package

Everything, on every listing. No tiers.

Professional photography

Full daylight shoot with corrected verticals and balanced windows. Twilight exteriors on qualifying homes.

Video and walkthrough

A cut walkthrough for social and a 3D tour so out-of-town buyers can qualify themselves in.

Paid placement

Your listing runs as paid inventory on Facebook, Instagram and search, targeted to buyers in the metro and relocating in.

Full syndication

realtor.com, Zillow, Trulia, Homes.com and the Great Plains MLS, with the copy and photo order we control.

Staging consultation

A walkthrough before the shoot with a room-by-room list of what to move, remove and replace.

Pricing strategy

A comparable-sales analysis you can read, priced to appraise, not to flatter.

The list price decides the first two weeks. The first two weeks decide the sale.

How we price

We bring the comps, the days-on-market curve and the absorption rate for your zip code to the listing appointment. Then we price to the number that will appraise — because a contract that dies at appraisal costs you more than a lower list price ever would.

What happens

From listing appointment to closing table.

01

Listing appointment

We tour the home, review the comps and agree on a number.

02

Prep and staging

Your consultation list is complete; the home is ready for the camera.

03

Media day

Photography, video and 3D tour captured in a single visit.

04

Live and marketed

Listed on MLS, syndicated and running paid placement that day.

05

Offers and negotiation

We present every offer in writing and walk you through the math.

06

Under contract to close

Title, escrow and the lender all coordinate through our in-house desk.

Where our listings appear

realtor.comZillowTruliaHomes.comGreat Plains MLS

Recent performance

Seller results.

6Days to contractMedian, our listings
99.2%Of list priceAverage sale-to-list
1,122Active competitorsKnow what you’re priced against
0Tiered packagesEvery listing gets everything

[Confirm figures before publishing.]

“Alex made the whole process feel easy. We had a complicated situation with the sale and purchase happening at the same time, and he kept everything on track without us having to manage it.”

Sarah M. Omaha, NE · Bought and sold 2025

Common questions

Before you list.

What does it cost to sell with Flatwater?
Our commission is competitive with the market — we discuss it at the listing appointment and put it in writing before you sign anything. What’s different is what you get for it: full professional media, paid placement, in-house mortgage and title coordination, and an agent who answers when the offer comes in at 9pm.
Should I make repairs before listing?
Not all of them. Before the shoot we walk the house with you and separate the work that changes the price from the work that just costs you money. Deferred maintenance a buyer’s inspector is going to find is usually worth handling. Cosmetic updates done on the theory that you’ll get the money back rarely are. You’ll leave that walkthrough with a room-by-room list and a clear sense of what to skip.
How long will my home take to sell?
Price and condition decide this far more than the season does. A home priced to the comps, photographed properly and marketed from day one moves quickly in this market. One priced above what the data supports sits — and the longer it sits, the more leverage moves to the buyer. At the listing appointment we’ll show you the current days-on-market curve for your zip code, so you’re working from a real number instead of a citywide average.
What if it doesn’t appraise?
This is the reason we price the way we do. If an appraisal does come in low, you have options: dispute it with stronger comparables, have the buyer bring the difference in cash, renegotiate the price, or terminate under the appraisal contingency. We put what each one actually costs you in writing before you decide, so you’re not making that call under pressure with a deadline running.
Can I buy and sell at the same time?
Most of our sellers do. What makes it work is timing and financing: a sale contingency on your purchase, a rent-back so you’re not moving twice, or bridge financing through our in-house mortgage desk if you need to buy before you close. Because mortgage and title coordination sit under the same roof, the two closings get scheduled against each other rather than hoping they line up on their own.
What if I change my mind after listing?
Talk to us first. Most of the time what’s actually wrong is the price, the showing schedule or something in the marketing — all fixable without pulling the listing. If you do need to come off the market, we’ll tell you what that does to your days-on-market history before you make the call. The length of the listing agreement and the terms for ending it are on the table at the appointment, in writing, before you sign.

Ready when you are

Let us find the one that’s right for you.

Search every active listing in Nebraska, or talk to someone who knows the street.

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